Project Description :

The ‘Fresh Mood’ Collection logo was designed to convey a sense of freshness and vitality. Using a vibrant color palette of lime green and turquoise, the design evokes feelings of energy and rejuvenation. The chosen typography is modern and clean, with soft lines that add a touch of elegance and contemporary style.

Goals :

Convey a sense of freshness and vitality.
Evoke feelings of energy and rejuvenation.
Create a modern and elegant look.
Ensure the logo is accessible and easily readable.

Results :

The logo successfully captures the essence of the ‘Fresh Mood’ Collection. The central graphic element, a stylized leaf, symbolizes naturalness and renewal. The slightly inclined sans-serif font of the name ‘Fresh Mood’ creates a sense of motion and positivity. The use of vibrant colors and white text ensures a sharp, readable contrast, making the logo both modern and accessible.

Technologies Used :

Graphic design software (e.g., Adobe Illustrator, Photoshop)
Color theory and typography principles
Digital illustration techniques

Conclusion :

The ‘Fresh Mood’ Collection logo perfectly encapsulates the brand’s essence, bringing a breath of newness and well-being into everyday life. The harmonious integration of vibrant colors, modern typography, and a dynamic graphic element has resulted in a visually appealing and meaningful logo.